Tuesday, 26 July 2011

Data collection

DoubleClick targets forth assorted criteria. Targeting can be able application IP addresses, business rules set by the applicant or by advertence to advice about users stored aural accolade on their machines. Some of the types of advice calm are:

Web browser
Operating System
ISP
Bandwidth
Time of day

In addition, the cookie advice may be acclimated to ambition ads based on the cardinal of times the user has been apparent to any accustomed message. This is accepted as "frequency capping".

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